Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. The…
Accusations of “greenwashing” can lead to irreversible damage to reputation and consumer trust, and with environmental social governance (ESG) now high on…
Amid record-breaking heat waves this past summer, many communities faced some intense weather events that caused significant power outages. On Father’s Day,…
Online return fraud cost U.S. retailers $22.8 billion in 2022. For every $100 in returned merchandise accepted, U.S. retailers lose $10.40 to return fraud, the…